We use your personal data, including any of the personal data listed in section 1 above, for the following purposes:

Managing the product or service you have with us Updating your records
Managing any aspect of the product or service;
To make automated decisions on whether to offer you a product or service;
To perform and/or test the performance of, our products, services and internal processes ;
To improve the operation of our business and that of our business partners;
To follow guidance and best practice under the change to rules of governmental and regulatory bodies
For management and auditing of our business operations including accounting;
To monitor and to keep records of our communications with you and our staff (see below)
For market research and analysis and developing statistics For direct marketing communications and related profiling to help us to offer you ;relevant products and service, including deciding whether or not to offer you certain products and service;
We’ll send marketing to you by email, phone, post, social media and digital channels;
Offers may relate to any of our products and services, as well as to any other offers and advice we think may be of interest;
To provide personalised content and services to you, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show you on our digital channels;
To develop new products and services and to review and improve current products and services
To comply with legal and regulatory obligations, requirements and guidance;
To provide insight and analysis of our customers both for ourselves and for the benefit of business partners either as part of providing products or services, helping us improve products or services, or to assess or improve the operating of our businesses;
To facilitate the sale of one or more parts of our business